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ITV Responds to Prananatha
By Nrsimhananda dasa

Prananatha is mistaken in his understanding of the financial history of ITV. The BBT never gave ITV any laksmi. They only guaranteed loans, which ITV paid. There was a subscription service to temples to purchase tapes. That subscription service had nothing to do with the BBT. In fact, that system was abandoned due to many temples/zones not complying with it. In 1985, ITV was thoroughly self-sufficient and selling tapes on an individual basis. The majority of the programs released have been produced since that time.

Unfortunately, Prananatha does not see the costs of production and maintenance as well as distribution as expenses that must be recouped by sales. He suggests that ITV sell its products at the same price as the pirates. But the pirates don't have to incur any production costs. Nor do they have to maintain any equipment or upgrade any technology. They just copy for a profit over their basic expenses of duplication. That was certainly not Srila Prabhupada's instruction to Yadubara Prabhu who first took up the task of recording His Divine Grace on film. He instructed Yadubara to sell his films for many, yes many, times the cost of duplication.

So, Prananatha Prabhu, you are suggesting that we disobey the orders of Srila Prabhupada so you can have cheap copies.

The design of Srila Prabhupada was that there be income to fund more productions. Your plan denies such facility. It flies in the face of Srila Prabhupada's instructions. It also is illegal because it promotes abrogating copyright laws, which have been acknowledged by the IBBT. And it is against the GBC resolutions. I think you should examine your own motives. If you want the laws to change, then lobby to change them. But if you are to cooperate with the society, you shouldn't promote illegal and immoral actions by yourself and others.

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